About San Diego Mortgage Planning

San Diego Mortgage Planning was started in 2005 by Anna Smith to support
her business philosophy; to integrate sound financial planning concepts into the
mortgage loan selection process.  According to Anna, “The mortgage debt is the
largest debt we’ll have in our lives and therefore needs to be a part of a financial
strategy that not only improves cash flow and reduces debt, but creates and
preserves wealth for the future."  Anna uses a “brain trust” approach with partners
that are experts in their specialty, plus spread sheets and planning tools like the
Mortgage Resource Center, to determine which strategies will help customers
achieve their financial goals faster.  This philosophy that has set the business
apart and San Diego Mortgage Planning now has mortgages under management
in San Diego, Orange County, Los Angeles and San Francisco.

Prior to working with homebuyers, homeowners and investors, Anna spent 25
years in the sales side of the radio business, working for media industry giants
including CBS, Katz Communications, Clear Channel and Gannett.  As a top
producer, she sold broadcast advertising to national accounts in St. Louis,
New York and Chicago before entering the San Diego marketplace in 1993.
Here, Anna worked with local advertisers, including financial planners, mortgage
bankers, brokers and insurance professionals.  This necessitated an in depth
understanding of the financial services industry, and thus a passion for financial
literacy was born.  Anna got her real estate license and began working in the
mortgage industry in 2002.  She then got her real estate broker license, life
insurance license, and earned the designation “Certified Mortgage Planning
Specialist” in 2006.

“She really understands and spends a lot of time and effort learning about finances.
Anna has the mind and capacity to take it all in and also say it in a way that
average people can understand,” says client Stefanie Blitvich.

“She goes that extra mile more than any loan agent I have ever encountered,”
says client, Dick Werby. A savvy investor himself, Werby, discovered that Anna
was just the person he needed. “She was able to find a loan that was not only the
best deal, but made the most sense – and, a particular loan program that no one
before had presented us with."  With all the confusing and exotic mortgage options
on the market today, a loan that makes perfect sense for one borrower may make
no sense for the next borrower.